Optimal Electronics Names Bill Crowley Vice President of Sales and Marketing
AUSTIN, TX – November 9, 2009 – Optimal Electronics, a global provider of innovative software solutions for the control and optimization of the electronics assembly process, recently named Bill Crowley Vice President of Sales and Marketing. With a proven track record in establishing effective sales organizations in small, turnaround, and start-up environments, Crowley will be responsible for defining and implementing strategic marketing and sales initiatives aimed at expanding the company’s market presence, growing the existing customer base, and maximizing revenue generation.
Previously, Crowley was Vice President of Sales at Management Controls in Houston, Texas where he re-engineered the sales division resulting in a quadrupling of revenue, licensed sites, and the company’s opportunity pipeline.
Crowley brings 13 years of sales, account and product management experience with Fortune 500 clients across a broad set of e-business solutions and industry verticals such as Power, Oil and Gas, Chemicals, Automotive, Aerospace, Mining, Paper Pharmaceuticals, Heavy Manufacturing and Discrete Manufacturing. He also has considerable industrial project management experience and engineering expertise in the power production and paper manufacturing process sectors. He holds a Mechanical Engineering degree from the University of Texas at Austin.
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Our high mix PCB manufacturing environment benefits from Optel's powerful dynamic scheduling algorithms, coupled with its machine optimization and program generation capabilities. Integrating Optel into our broader MES architecture helps us better balance multiple assembly lines, automatically program a variety of machines, and schedule setups instead of work orders. Schedule control and visibility is an important aspect of our strategy for cost-effective electronic assembly in North America, and Optel compliments the capabilities of our own plant-wide information applications, the FactoryTalk Production and Performance Suite.
Mike Reynolds
Director, Operations
Rockwell Automation