Optimal Electronics Names Bill Crowley Vice President of Sales and Marketing
AUSTIN, TX – November 9, 2009 – Optimal Electronics, a global provider of innovative software solutions for the control and optimization of the electronics assembly process, recently named Bill Crowley Vice President of Sales and Marketing. With a proven track record in establishing effective sales organizations in small, turnaround, and start-up environments, Crowley will be responsible for defining and implementing strategic marketing and sales initiatives aimed at expanding the company’s market presence, growing the existing customer base, and maximizing revenue generation.
Previously, Crowley was Vice President of Sales at Management Controls in Houston, Texas where he re-engineered the sales division resulting in a quadrupling of revenue, licensed sites, and the company’s opportunity pipeline.
Crowley brings 13 years of sales, account and product management experience with Fortune 500 clients across a broad set of e-business solutions and industry verticals such as Power, Oil and Gas, Chemicals, Automotive, Aerospace, Mining, Paper Pharmaceuticals, Heavy Manufacturing and Discrete Manufacturing. He also has considerable industrial project management experience and engineering expertise in the power production and paper manufacturing process sectors. He holds a Mechanical Engineering degree from the University of Texas at Austin.
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"We evaluated all of the industry leading software solutions during our search for a new tool to manage our PCB assembly process. Optel was the only software capable of successfully modeling our production processes and practices (group setups, data management of multiple machines, etc.) utlizing legacy data and actually producing boards during our trials. Optimal Electronics continues to impress us with their abilities to deliver innovative new features and provide outstanding technical support."
Suresh Sundarababu
Process & Product Engineering Manager
National Instruments, Austin